The Top 5 AI Influencers on Instagram

AI creators are reshaping social media, blending human creativity with machine-generated content for massive engagement.

By Emma Moore

Posted on March 14, 2025

The Revolution Will Be Televised!

AI is changing the way we play and work, and there are some great accounts on Instagram to follow to stay up to date.. and entertained. Armed with cutting-edge tools like generative AI text, images, and video, these influencers either produce or explain content that would have been impossible just a few years ago.

Five AI Influencers You Should Follow

1. Roberto Nickson (@rpn) – Tech Visionary Pushing AI’s Creative Frontier Roberto Nickson (known as RPN) has nearly half a million followers who look to him for the latest in AI and digital innovation. His content style is a mix of tech insight and hands-on experimentation – one day he’s sharing an update on a groundbreaking AI tool, the next he’s demoing how to use it in a creative way. Nickson’s Instagram Reels often showcase AI’s cutting-edge capabilities: for example, he’s used Runway’s text-to-video generator to create a mini movie trailer from scratch, and he reviewed an AI avatar generator by cloning himself in a realistic digital avatar. This blend of education and entertainment keeps his audience highly engaged (around a 7% engagement rate on his posts, which is well above the Instagram average). Roberto stands out in the AI space because he doesn’t just talk about what’s new – he shows it. His followers feel like they’re on the bleeding edge of tech alongside him, witnessing AI’s creative potential unfold in real time. By combining clear explanations with jaw-dropping demos, RPN has become a must-follow for anyone eager to stay ahead of the curve in AI media.

@rpn

Tech entrepreneur and AI enthusiast sharing insights and tools on leveraging AI for business and creative endeavors.

Followers

618.8K

Engagement Rate

2.34%

2. Karen X. Cheng (@karenxcheng) – Storytelling Maestro Merging AI with ArtKaren X. Cheng is a renowned digital creator celebrated for her innovative approach to content creation. With over 1.3 million Instagram followers tuning in, Karen has made a name by blending creativity with cutting-edge technology. Her content is polished, highly imaginative, and often viral. She’s known for short videos and visuals that incorporate AI in mesmerizing ways – from using neural networks to transform herself into different characters, to designing AR effects that interact with real-world scenes. Karen’s background in design and tech shines through in everything she posts. Not only are her pieces aesthetically stunning, but they often make you do a double-take: “How did she do that?!” The answer is usually some clever AI trick. For instance, Cheng has produced social media videos for brands like Adobe and Beats by Dre that use AI effects to turn ordinary scenes into fantastical experiences. Her audience loves to be wowed, and she delivers by pushing creative boundaries with each project. Why follow her? Karen is essentially charting the future of storytelling. She shows how AI can be used not just as a tech gimmick, but as a genuine storytelling tool – one that can evoke emotion, spark wonder, and redefine what “visual content” can be. If you want to see what’s next in creative media, Karen X. Cheng’s feed is a treasure trove of inspiration.

@karenxcheng

A creative director who shares stop motion and visual effects tutorials sponsored by brands.

Followers

1.3M

Engagement Rate

2.54%

3. Delia Lazarescu (@tech.unicorn) – AI Memes and Tech Explained with a WinkDelia Lazarescu, under the playful handle Tech.Unicorn, proves that AI content doesn’t have to be dry or overly technical. She delivers the latest AI trends and practical tech insights through memes and humor, making advanced tech feel fun and approachable. With over 340K followers (and frequently sky-high engagement on her posts), Delia has built a community that loves to learn and laugh at the same time. Scroll through her Instagram and you’ll find clever meme posts about machine learning mixed with bite-sized explainers of new AI tools. Her content style is bright, witty, and geared toward the everyday tech enthusiast who appreciates a good laugh while staying informed. Audience engagement is through the roof – Tech.Unicorn enjoys an engagement rate above 16% (meaning her followers are liking, commenting, and sharing at a rate most influencers only dream of). Why does she stand out? Delia has nailed the formula of edutainment in the AI space. She’s an ex-Google techie who knows her stuff, but she communicates in a relatable, down-to-earth way that breaks the “tech bro” stereotype. By using memes and trendy references, she translates complex AI news into content that feels like chatting with a funny, smart friend. Follow her for a feed that will keep you up-to-date on AI developments and put a smile on your face.

@tech.unicorn

@tech.unicorn is a well-known Instagram profile that shares innovative tech inventions, new gadgets, and the latest developments in the technology industry. The account attracts a wide audience of tech enthusiasts, gadget lovers, and young professionals who are interested in keeping up with technological advancements.

Followers

345K

Engagement Rate

1.45%

4. Kallaway (@kallaway) – Your Insider on the AI Future (With Personality)Kallaway is a rising star on Instagram’s tech scene, known for his dynamic videos and posts that dive into the latest advancements in artificial intelligence. With around 250K followers, he’s all about bringing followers up-to-date insights and an engaging take on our AI-driven future. What’s immediately striking about Kallaway’s content is the energy and clarity he brings to complex topics. Whether he’s breaking down a new AI breakthrough in simple terms or visualizing a futuristic concept, he does it in a way that’s easy to grasp and exciting to watch. He often appears on camera in his Reels, talking to the audience with an infectious enthusiasm – imagine a knowledgeable friend who can’t wait to tell you about this cool new AI thing he just learned. From discussing AI models that train robots in record time to interviewing tech leaders (he even scored a chat with Mark Zuckerberg about AI), Kallaway’s feed is a front-row seat to tech’s cutting edge. His audience is deeply engaged – an astonishing ~35% engagement rate – reflecting how much his followers trust and interact with his content. Kallaway stands out in the AI space for his mix of expert insight and approachability. He’s not a stuffy researcher; he’s a storyteller who turns dense tech news into intriguing, digestible updates. If you want to stay ahead in the AI era and be entertained along the way, @kallaway is definitely worth a follow.

@kallaway

Tech enthusiast exploring and explaining cutting-edge AI tools and their real-world applications.

Followers

292.9K

Engagement Rate

28.39%

5. Carter Smith (@carterpcs_) – Gadget Guru Exploring AI InnovationsCarter Smith, known by his handle carterpcs_, is a tech creator and reviewer who keeps his finger on the pulse of AI and consumer tech. His Instagram is a go-to for bite-sized reviews of the newest gadgets, apps, and breakthroughs in the AI world. With over 440K followers tuning in, Carter has a broad appeal – he’s the kind of influencer who can unbox the latest AI-powered device or try out a new machine learning app and break it down so anyone can understand its value. His content style is clean, straightforward, and highly informative. He often posts short videos or carousel posts that highlight a product’s features or an AI trend, along with his candid commentary on whether it’s truly groundbreaking or just hype. Audience engagement for Carter comes from trust: his followers know he’ll give an honest take. He’s not afraid to say “this AI tool still has bugs” or marvel when something blows his mind. This authenticity, combined with his consistent focus on cutting-edge innovations, makes his content feel credible. Carter stands out in the AI influencer arena because he bridges the gap between hardcore tech and everyday use. He’ll discuss neural networks and GPUs, but also show you how that translates into a cooler smartphone or a smarter home device. For brands and fans alike, Carterpcs_ offers a reliable stream of AI-focused content with a practical, consumer-friendly twist – perfect if you want to see how AI is hitting the products we use daily.

@carterpcs_

Carterpcs_ on Instagram is a popular tech enthusiast known for his engaging posts about the latest in computer hardware and software trends. His followers largely consist of younger adults and teenagers who have a keen interest in gaming, technology advancements, and the computer programming world.

Followers

559.3K

Engagement Rate

1.50%

How to work with influencers

Partnering with the right creator can amplify your brand's message and deliver it in a more authentic way. Here’s a short guide for brands looking to team up with AI-focused influencers:

Find the perfect influencer for your campaign: Start by identifying influencers whose niche aligns with your brand and campaign goals. Look at the content they produce – is it AI art, educational tech breakdowns, funny AI memes, or something else? Choose someone whose style and audience demographic match the story you want to tell.
Everpilot's AI-powered matchmaking engine can help you find good creator matches like needles in Instagram's haystack. Zeroing in on specific talent that's just about to break out big.
Recruit them to work with you: Good influencers are in demand, but they have limited time and energy. Reach out to them with a clear brief and offer that aligns with their interests. Make sure it's short and personalized -- the best relationships start when both sides feel like they're fans of each other.
Everpilot's automated outreach drafting tool can help you craft the perfect emails and DMs that get responses. It's like having a personal assistant who knows what your campaign is looking for, and then personalizes it for each recipient and their content.
Understand the collaboration process: Working with an influencer is a creative partnership. Reach out with a clear brief, but be open to the influencer’s ideas – after all, they know what resonates with their followers. Typically, the process involves aligning on campaign messaging, then letting the creator work their magic with their own creative spark. Before publication, the influencer will get a final approval. And then it's your turn to comment, share, and help them boost the post.
Always remember authenticity & audience alignment: When hiring an influencer, authenticity is paramount. Audiences can tell if a collaboration is forced. Aim for partnerships that feel like a natural extension of the influencer’s usual content. If they’re known for honest tech reviews, for example, a sponsored post should allow them to give an honest take on your AI product rather than just a generic promotion. This authenticity builds trust with viewers and reflects well on your brand. Also, ensure the influencer’s audience aligns with your target market.