Top Beauty and Makeup Influencers

A pre-made list of Beauty and Makeup influencers to help you tell your brand story through targeted, authentic audiences.

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Online marketing works best when you tell your story through micro-influencers who have developed and authentic voice and connection with a small group of fans.

But how do you find these influencers?

Below are a list of some of the most influential influencers on Instagram whose content focuses on Beauty and Makeup. Click on one to see micro-influencer lookalikes that you can reach out and use in your campaigns.

Let Everpilot's AI make custom lists scored for your campaign.

Top Influencers & Their Lookalikes

@beaudeespa

@beaudeespa

Licensed beauty trainer and entrepreneur showcasing permanent jewelry, fine line tattoos, and specialized brow mapping techniques across Chicago and Las Vegas.

Followers

74K

Engagement Rate

9.06%
See microinfluencer lookalikes
@waterbabygirl

@waterbabygirl

Beauty blogger specializing in high-end cosmetics, nail art tutorials, and fashion with a personal touch of humor and lifestyle insights.

Followers

217.8K

Engagement Rate

5.33%
See microinfluencer lookalikes
@makeupby__mar

@makeupby__mar

Licensed esthetician and content creator, specializing in beauty, skincare, and lifestyle, while also being the CEO of cosmetics and fashion businesses.

Followers

122.5K

Engagement Rate

3.46%
See microinfluencer lookalikes
@beatsbydeb

@beatsbydeb

Self-taught makeup artist and entrepreneur sharing beauty tips, cosmetics from their own line, and snippets of married life.

Followers

1.1M

Engagement Rate

5.86%
See microinfluencer lookalikes
@kbelllbeauty

@kbelllbeauty

Beauty influencer specializing in makeup and skincare routines, sharing pregnancy-safe products and hair care tips.

Followers

362.5K

Engagement Rate

3.47%
See microinfluencer lookalikes
@beautybybev101

@beautybybev101

Beauty and skincare influencer who reviews and promotes a range of products from makeup essentials to skincare miracles, aiming to elevate beauty routines.

Followers

174.4K

Engagement Rate

2.46%
See microinfluencer lookalikes
@chantellekemkemian

@chantellekemkemian

Beauty photographer specializing in glossy and natural makeup looks, captured in stills and motion.

Followers

19K

Engagement Rate

3.21%
See microinfluencer lookalikes
@saishabeecham

@saishabeecham

Celebrity makeup artist and hair stylist known for transformative beauty looks, body painting, and special effects in the entertainment industry.

Followers

37.3K

Engagement Rate

3.94%
See microinfluencer lookalikes
@al_makeupx

@al_makeupx

Bridal makeup artist sharing beauty tips, product reviews, and makeup tutorials with discounts and a personal touch from Ashford, Kent.

Followers

52.1K

Engagement Rate

5.96%
See microinfluencer lookalikes
@terrybarberonbeauty

@terrybarberonbeauty

UK-based beauty influencer known for embracing the eclectic and maximalist makeup trends of the 70s with a contemporary twist.

Followers

155.4K

Engagement Rate

2.90%
See microinfluencer lookalikes

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