Sourcing local coffee influencers for a product launch
How we helped a Bay Area startup find the right people to show off their new coffee machine.
The Challenge
A Bay Area startup has built the world's best office coffee machine - one that makes drinks as well as champion baristas ☕️. They want to organize a series of in-person events to spread the word.
But they don't want the usual faces. How do they find the right people to invite?
The Request
The client came to us with the following requests to support taste-testing events in and around San Francisco:
- Find us local champion baristas — ones with personality and undisputed skill, but who also have some Instagram credibility
- Find us local coffee lovers — not just foodies, but people who really love good coffee
The Solution
Our Influencer Concierge got to work. Within days, we came back with two lists of qualitifed influencers:
- 10 local coffee celebs — 10 certified champion baristas within driving distance to SF, each with a dedicated IG following
- 1k local coffee enthusiasts — fans with strong coffee opinions who could spread the word on social platforms
We shared the results with the client in an easy-to-search report. For each influencer, we also provided a detailed AI-powered analysis, so the startup's pro marketers could dig into the influencer's posting history, community credibility, and previous brand partnerships. published
How We're Different
We're not your usual agency — we don't have the same influencers as everyone else. Instead, our AI watches Instagram all day analyzing content and performance, enabling us to find fresh voices, niche celebs, and up-and-coming partners who are the perfect fit for your brand.
These are the real stars that most campaigns need — not nationally famous celebs that everyone knows, but amazing targeted people who hold respect and sway over important sub groups.
We can source prospects based on geography, niche passions, previous brand sponsorships, lookalikes and more. In addition to our unique technology, our team works hand-in-hand with your marketing team to make sure we've found you the right people - or we'll keep trying.
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